Farewell to gluten free: Why we are so easily fooled by pseudoscience and marketing gimmicks when it comes to food

"... gluten has lately acquired a famously bad reputation among trend-savvy nutritionists, who blame it for everything from irritable bowels and autoimmune disorders to bloating and lethargy, even diabetes, depression, autism and schizophrenia. A whole industry has risen up to capitalize on its wholesale rejection, in which gluten-free foods are often sold at a massive mark-up over “regular” products.

But cracks are appearing, not so much in the medical science, which for the truly gluten-intolerant has made major strides in lockstep with the trend, but in gluten as the pop cultural food obsession du jour."